Ohio leads in TV ad spending on ballot measures because of the battle over pot

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If you live in Ohio and own a television, you’ve most likely seen one of the frequent ads promoting passage of Issue 3, the state ballot measure to legalize marijuana. If it passes, Ohio would become the fifth state to legalize recreational and medical marijuana use at the same time.

It turns out, the frequency of the ads – and the amount of money being spent on them – make our state a bellweather for advertising expenditures on ballot issues.

Ohio accounts for about half of the roughly $6.4 million that’s been spent so far on measures that will appear on 28 state ballots this November. That’s according to the Center for Public Integrity, a non-profit investigative news organization.

Backers have spent about $3.1 million so far on pro-pot advertising, while opponents have spent very little- at least on TV ads.

CPI analyzed ad spending data from Kantar Media/CMAG, a media tracking firm which monitors media markets across the country.   Read its story and see how Ohio compares to other states when it comes to money and ballot measures.


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